Whilst writing a proposal for a client who is interested in a new employer brand resource I reflected on the businesses benefits that they will receive from the investment in a series of films.
I know from planning our own marketing budget that every penny counts and return on investment is the name of the game.
A stated list of benefits are a vital resource in justifying the investment in any marketing or employer brand spend.
For our client, I listed the following benefits that they can expect to gain from investment into a series of employer brand films.
Emotional Connection
Videos have the power to evoke emotions, allowing brands to connect with their audience on a deeper, more personal level. We use storytelling through visuals and sound to make the brand’s mission and values more relatable.
Increased Engagement
People are more likely to engage with video content than text or static images. We can create a compelling video to capture attention more effectively, keeping viewers interested in the brand’s narrative.
Memorability
Information presented in video form is often more memorable. When a brand shares its history and values visually, viewers are more likely to remember these key messages. We can also use text on screen to underline core values, making them even more memorable.
Trust and Credibility
Authentic videos that showcase a brand’s journey, ethics, or founding principles can build trust. People tend to trust brands that are transparent about their story and values.
Brand Differentiation
We can help a brand stand out in a crowded market by highlighting what makes it unique, whether through its origin story, core values, or vision for the future. That’s why we’re called Bold Content.
Versatility
Videos can be shared across multiple platforms, from websites to social media, making it a versatile tool for brand communication and promotion. We can create the video in chapters, making it modular and we can create social cutdowns to suit individual channels.
Attracting Top Tier Talent
All the above lead to the attraction of the best candidates in the market. Those candidates will be per-qualified because they have self-selected to apply knowing that they align with your values.
Interactivity
We can also create an interactive version of the film where viewers choose to navigate the content depending on what they’re most interested in.
SEO and Reach
Video content can improve a brand’s search engine rankings and reach a broader audience, especially when optimized for platforms like YouTube and social media channels.